Bob Jane CallRecording-200711-024829.mp3 Listen on Posterous
Turning Customer Service into Profit - By Changing Staff Behaviour.
A great article which goes beyond dissing bullet points and font size.
This is a core skill every manager needs to learn.
By Emily Maltby
In Wednesday’s WSJ story, “How to Fix a Customer-Service Flub,” six entrepreneurs agree that the mea-culpa approach is best when dealing with a cranky customer.
Fessing up is popular for a reason: It’s the most effective way to win back the customer, the entrepreneurs say. But not all business owners apologize to patrons who voice complaints, even if it ultimately means losing the customer and his or her friends.
- Alamo Drafthouse Cinema
- A screenshot of the PSA aired at the Alamo Drafthouse, which pokes fun at the angry customer.
Take, for instance, the Alamo Drafthouse Cinema, a movie theater in Austin that received an angry voicemail from a customer who was thrown out for using her cellphone during a film. It didn’t plead forgiveness, nor did it offer the happy patron free tickets to a future movie.
Rather, the theater turned the customer’s profanity-laden message into a public-service announcement that will be shown to audiences of R-rated films before the featured movie starts. (Censored version here.) While listening to the voicemail, viewers see the theater’s written interpretation of the message, which pokes fun at the customers’ usage (and misusage) of the English language, such as the “Magnited States of America.”
The message demonstrates how serious the establishment is about its no-phone policy. The founder and chief executive of the theater, Tim League, stands by the PSA. He posted a note on the company’s website explaining the theater’s unconventional move:
“Recently, we had a situation where a customer persisted in texting in the theater despite two warnings to stop. Our policy at that point is to eject the customer without a refund, which is exactly what went down that night.”
Readers, what do you think? How should business owners handle customers who aren’t always right?