How do you overcome fear in buying? I have just attended a conference in Istanbul both as a participant, and a future buyer for my own conference. It’s scary. I was feeling buyers remorse even before I bought the product. One of the main products of a conference is the speakers. Lets face it, great speakers = great conference. But how can some speakers be so bad or irrelevant? Having now seen the speakers at this conference, I know the ones I will use, and the ones I will not. But not everyone has the same luxury. Many of the speakers came ‘recommended’ or they may have won an award (eg Toastmasters). But... Have you ever seen a speaker who ticked all these boxes, and yet failed to deliver? The problem for speakers is to remove the fear. I now have fear arranging speakers for my next conference. Here’s what they could do to make me feel more comfortable:
- Provide a video
- Provide references
- Show my last three talk rankings compared to average (even better if they are independently published online)
- Provide a summary of what I will discuss
- Show how the talk will link to the conference theme.
- Invite the organiser to talk to me over the phone
- Show some published works or white paper.
In your own business, have you identified the fear factors? Have you found ways to reduce the fear?
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