Why I finally bought a Mac

Today I bought a Mac again after many years, and the reasons have more to do with functionality over form.

Sure they a beautiful sassie machines full of style.  However my reasons were simpler, and it says a lot about matching your market.

I am on the road, a lot.  If it’s not a plane, it’s a train.  What I need from a laptop is:

1. Great battery life
   
2. Light weight, and 
   
3. Speed.
   

That’s about it.  Now sure I can buy something cheaper from the PC world, but when I heard of a 10 hour battery life, I was sold.  My typical day in the city (once a week) involves a 90 minute train ride each direction with presentations during the day.

Now I can leave for the day and not have to worry about power, and the machine is light.

I am expecting some annoyances with some programs, but I’ll live with that.

As for service, there is something special about going in to a store owned by the manufacturer.  No third parties, not middle-men but straight to the source.

Here’s what they taught me about my business.

1. Find out exactly what the client wants (of course)
2. Focus only on those things, and remove distractions, and
3. Be as close to the customer as possible, beyond third parties or even employees.

Posted via email from Service with Purpose