Good Ol' Advertising Still Works

 

Sometimes we get a little too clever in our marketing. We want word-of-mouth, we want social media engagement, we want a social media viral campaigns.

On a recent road trip to Canberra, Australia my eye was attracted to a simple sign on the freeway saying “The Daily Pie – fresh make everyday”.

I was in the car with a friend, his son, and my son, so hunger is never too far away.

Although we knew the location of the next McDonalds, we decided to take the turnoff to the small town of Collector, about 1km off the highway.

Along the way to the turnoff, we came across more signs – good old fashioned marketing. Exposure, Size and Frequency.

The Pie shop is in the middle of nowhere and charges prices double those expected in a city like

Sydney. But the flavor and generous sized pies compensated. They were amazing.

Here was a store located in the wrong spot, selling high priced goods yet with plenty of happy customers.

It was a humbling experience. Sometimes perhaps we are a little too fancy by half.